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We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months.” This is also why dating apps invest heavily in their in-app messenger feature.

This could include the likes of Guwahati, Visakhapatanam or Raipur — a mix of student towns and socalled tier II-III cities. LOVE KNOWS BOUNDARIES “Even though we have broken even, the numbers haven’t grown significantly.These numbers may pale in comparison to major markets such as the US, where dating apps expect to generate at least 0 million in 2018.Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up. According to the latest census, in 2011, 85 million urban Indians were considered single, potentially looking for partners.The number represented a market waiting to be acquired, hooked on and then monetised.

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