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One week prior to meeting Ally, I was on a Skype call with Leslie Moniz, founder of Swagoo, a woman-run online dating consultancy.
The San Francisco-based startup shares its name with a Beyoncé lyric and bills itself as "The Gentleman's Ultimate Dating Guide." Like Tinder Done For You, Swagoo starts with a consultation followed by profile writing and photo-consulting. reads like a luxury lifestyle blog and looks nearly identical to fancy flash-sale retailer Gilt.
By the time we hang up, though, she'll know more about me than many of my friends, family and co-workers do.The site promises to let users "skip the endless swiping and messaging, and instantly fast-forward to a calendar that's jam-packed with attractive women looking for a good time with a great guy."Tinder Done For You is part of a growing industry of third-party apps and services that promise to take the work out of online dating.Today, you can outsource nearly every part of your love life.The profiles they created position me as a cocky, hard-drinking sex columnist who loves his dogs, gin martinis and Italian leather, all of which is true. Tinder Done For You offered to work with me on my profile, but I passed.I'm perfectly happy with the results I've received being my authentic self.