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While dishonesty was slightly less prevalent among the British sample, 44% did admit to lying in their online profile.

In both the US and UK samples, dishonesty declined with age.

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Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.Dating Services in the USThe Dating Services industry has exhibited strong growth over the past five years as a growing number of consumers use the internet to seek love.The proliferation of broadband internet connections and greater legitimacy surrounding online dating has helped the industry outpace the overall economy and capture a rising share of the consumer dollar.With the popularity of sites like e Harmony, match.com, Ok Cupid and countless others, the stigma of online dating has diminished considerably in the last decade.According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.

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