The rationale for most Coffee Meets Bagel users who made the request?They no longer wanted to use Facebook to sign into Coffee Meets Bagel or they had outright deleted their Facebook accounts because of the scandal.Perhaps the trickiest Facebook dating feature — the ability to connect with other Facebook Dating users who RSVPed to a Facebook event or another member of a Facebook Group — also errs on the side of anonymity.
“South America as a region shows online dating acceptance,” explained Sharp, adding that Colombia in particular had a “good mix” of Facebook monthly active users and metropolitan areas for the social network to ably compare online dating behaviors across different cities.
But if Facebook Dating succeeds, it could very well become one of the largest dating services in the world and help drive up Facebook user engagement — a boost that could also indirectly benefit the social network’s stock performance in the long run. It joins a long string of Facebook failures such as Facebook Deals, Facebook Home and the Facebook Poke app.
Schooling Facebook users on the privacy-heavy settings of Facebook Dating, to the point where enough users are comfortable to give it a try, will likely be a slow process and an uphill battle.
“We do think that it’s probably not the healthiest to just message more than 100 people a day,” explained Nathan Sharp, Facebook product manager for Facebook Dating, adding that the figure could change, depending on feedback from users.
“We kind of set the limit somewhat higher, expecting that most people won’t hit that.