Dating members profiles ads
These 4 have Impression Shares of 87% or higher (that means of ALL the searches performed for the keyword “online dating” on Google, the ads of these companies appeared at least 87% of the time).
After these 4, the company with the next highest Impression Share is only showing up about 55% of the time.
The ad also asks a question (another effective strategy to test in your ads) and has a clear call to action that offers the benefit of seeing Pics and Profiles for free. Like Match.com, e Harmony also had an 88.3% Impression Share over the last 3 months, though averaged a much lower position, showing up with an average ad position of 5.5.
The landing page they’re testing here is quite simple. Average ad position is something worth testing in Ad Words.
For one of my clients, we discovered that averaging around position 4 is the most profitable spot so we are much happier being there than in the top spots, even if it means missing out on a bunch of clicks.And they also use some intrigue/curiosity in there to try to get the click with the call to action of “See Who You Match With!”At first glance above the fold, their landing page is similar to Match.com, with short copy and a very clear call to action with a form prompting users to start their search.In addition, they effectively use Sitelinks (the blue links under the ad), which can help increase CTRs and get prospects more quickly to the most relevant page on a site.And, lastly, they have a call to action in the copy which tells people what to do when they get to the site—compare reviews and sign up for free.